Simmons ... Study of Media and Markets

000 DOWN INDX 1994 PROJECTION RELATIVELY 30 DAY REACH ADI'S AMERICAN MOVIE CLASSICS BASE-USE WITH CAUTION BASKETBALL CAUTION NUMBER CBS THIS MORNING-2 CNBC CNN+ COLLEGE GAMES COMEDY CENTRAL COMEDY/VARIETY CONDE NAST confidential basis copyrighted property DAILY M-F DAVE'S WORLD DAY AV FREQ DAY REACH READ DIAGNOSIS MURDER disclosure distributed pursuant distribution or sale DOCUMENTARY/NEWS DRAMA EMPLOYED GRADUATED HIGH SCHOOL H.S. GRADUATE INDX TOTAL ADULTS LAST 7 DAYS LIFETIME TELEVISION limited and confidential M4 TOTAL U.S. MARKET RESEARCH BUREAU MIKE & MATY MYSTERIES WALKER NETWORK AFFILIATES NICK AT NITE PAY CABLE LAST POST-SEASON COLL PRICE IS RIGHT PRO BOWLERS TOUR PROJECTION RELATIVELY UNSTABLE property of Simmons pursuant to contract QUINTILE RADIO AVG RECEIVE CABLE SERVICES RELIABILITY-SHOWN FOR CONSISTENCY report in whole reproduction SAMPLE BASE-USE SATLT SHWG 30 DAY SIMMONS MARKET RESEARCH SITUATION COMEDY SMALL FOR RELIABILITY-SHOWN strictly prohibited SUNDAY NIGHT MOVIE TELEVISION AVG URBAN CONTEMPORARY VIEWED CABLE SERVICES WKDAY