Design Literacy: Understanding Graphic DesignAllworth Press, 1997 - 277 من الصفحات Although created to fulfill ephemeral needs, great works of graphic design often become memorable cultural icons representing the times and places of their origins. Design Literacy presents ninety-three "object lessons," specific histories examining the contexts in which well-known, unknown, and anonymous works have made decisive contributions to the evolution of graphic design. Steven Heller and Karen Pomeroy create a mosaic of design stories that offer a series of valuable lessons in how design works and an engaging history of graphic design from the late nineteenth century to the present. Tracing the development of each work, Heller and Pomeroy explain its role in design history and how it relates to the cultural milieu from which it emerged. Design Literacy is a quick remedy for designers and students of design suffering from a diet of too much "eye candy" and hungry to understand the forces at work behind the visual power of great works of graphic design. |
المحتوى
Object Lessons | 1 |
Nie Tadeusz Trepkowski | 11 |
Grapus Posters Grapus | 17 |
حقوق النشر | |
35 من الأقسام الأخرى غير ظاهرة
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
abstract advertising aesthetic album Alexey Brodovitch American April Greiman art director Bauhaus became began billboards Brodovitch Brody Burtin campaign catalogs Chermayeff Chwast classic color comic strip commercial communication conceptual contemporary conventional cover created critical culture decorative Depero developed Disney Dwiggins early editor Esquire fashion film futurist Garretto German Glaser glasnost Gothic graphic design graphic style Grapus Heartfield ideas illustration imagery Industrial Design influenced inspired issue John Heartfield journal Jugend Jugendstil Kauffer language late layout letterforms lettering Liberman logo look Lubalin Lustig magazine Milton Glaser modern painting parody Paul Rand Peignot perestroika photographs picture Pineles political poster artist printed promotion published Push Pin Push Pin Studios Ramparts reader Rolling Stone sans-serif Scher Seymour Chwast Simplicissimus stamps Stermer story studio symbolic tabloid Theater tradition type design typeface typography underground Vignelli visual Vogue wanted Weingart Wolfgang Weingart words wrote York