The Economics of Attention: Style and Substance in the Age of Information

الغلاف الأمامي
University of Chicago Press, 21‏/04‏/2006 - 312 من الصفحات
If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information.

With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts.

Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

من داخل الكتاب

ما يقوله الناس - كتابة مراجعة

LibraryThing Review

معاينة المستخدمين  - amydross - LibraryThing

Apparently the point of this whole book is nothing more than, 'hey man, style and subtance are both important.' Maybe I'm missing something, maybe that's an oversimplification, but it seems like that ... قراءة التقييم بأكمله

LibraryThing Review

معاينة المستخدمين  - Stbalbach - LibraryThing

Lanham has been a university professor for about 40-years, Yale-educated, English lit and rhetoric. He came of age pre-computer revolution, when writing meant manual type-writers and white-out and ... قراءة التقييم بأكمله

المحتوى

CHI_Lanham_ch01pdf
1
CHI_Lanham_ch02pdf
42
CHI_Lanham_ch03pdf
78
CHI_Lanham_ch04pdf
130
CHI_Lanham_ch05pdf
157
CHI_Lanham_ch06pdf
191
CHI_Lanham_ch07pdf
233
CHI_Lanham_ch08pdf
254
CHI_Lanham_ch09pdf
273
CHI_Lanham_ch10pdf
275
CHI_Lanham_ch11pdf
283
CHI_Lanham_indexpdf
295
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

عبارات ومصطلحات مألوفة

نبذة عن المؤلف (2006)

Richard A. Lanham is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. He is the author of numerous books, including The Electronic Word: Democracy, Technology, and the Arts, also published by the University of Chicago Press.

معلومات المراجع