A Technique for Producing IdeasMcgraw-hill, 21/01/2003 - 64 من الصفحات A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. |
المحتوى
The Formula of Experience | 4 |
Ideas Are New Combinations | 19 |
Constantly Thinking About It | 34 |
حقوق النشر | |
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
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