Social PsychologyMorris Rosenberg, Ralph H. Turner Basic Books, 1981 - 776 من الصفحات |
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الصفحة 654
... effects should have fallen into disrepute and only recently been moved back once more on a track from which it was unfortunately derailed . Denis McQuail ( 1977 ) described half a century of sociological interest in media effects as ...
... effects should have fallen into disrepute and only recently been moved back once more on a track from which it was unfortunately derailed . Denis McQuail ( 1977 ) described half a century of sociological interest in media effects as ...
الصفحة 661
... effects of mass communication usually overlook how clearly Klapper specified the limits of his concern : to specific effects on the opinions , values , and behavior of individuals in the audience , and to research using " traditional ...
... effects of mass communication usually overlook how clearly Klapper specified the limits of his concern : to specific effects on the opinions , values , and behavior of individuals in the audience , and to research using " traditional ...
الصفحة 665
... Effect depends on what is sought , and where a need is not met , the message will be ignored . Thus , exposure will have little effect , an expectation altogether compatible with the minimal effects theory . But people also look to the ...
... Effect depends on what is sought , and where a need is not met , the message will be ignored . Thus , exposure will have little effect , an expectation altogether compatible with the minimal effects theory . But people also look to the ...
المحتوى
Themes and Variations | 3 |
Social Exchange Theory | 30 |
Reference Groups and Social Evaluations | 66 |
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