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accept action adjustment advertisement aimed answer application associated awakened beginning bring cause central selling cents CHAPTER claim collection Company concern Consider correspondent cost course Dear Sir definite Description desire developed direct effective elements emotions emphasized employed enable example experience Explanation expression fact farm feelings firm give given idea important individual inquiry instinct interest keep letter machine manufacturer means meet memory mind motor needs Note offer once opportunity paragraph Persuasion pleasing position possible present principle Proof prospect purchase reason result sales letter selection selling appeal selling point Short standing statement step suggest superior taken tell things tion tire tone tractor truck write written
الصفحة 180 - During the whole of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country; and at length found myself, as the shades of the evening drew on, within view of the melancholy House of Usher.
الصفحة 181 - I reined my horse to the precipitous brink of a black and lurid tarn that lay in unruffled lustre by the dwelling, and gazed down, but with a shudder even more thrilling than before, upon the remodelled and inverted images of the gray sedge, and the ghastly treestems, and the vacant and eye-like windows.
الصفحة 181 - There was an iciness, a sinking, a sickening of the heart, an unredeemed dreariness of thought which no goading of the imagination could torture into aught of the sublime.
الصفحة 79 - Man is born into this world accompanied by a rich psychical disposition which furnishes him ready-made all his motives for conduct, all his desires, economic or wasteful, moral or depraved, crass or aesthetic. He can show a demand for nothing that is not prompted by this galaxy of instincts.
الصفحة 180 - I know not how it was but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit. I say insufferable; for the feeling was unrelieved by any of that half-pleasurable, because poetic sentiment, with which the mind usually receives even the sternest natural images of the desolate or terrible. I looked upon the scene before me upon the mere house, and the simple landscape features...
الصفحة 27 - It may be something like a steel monkey-wrench. Then my mind feels the thunder of the mighty hammers, pulses with the roar of industry, and sees the "Niagaras of hot sparks" leaping from the burning steel.
الصفحة 431 - s no reason why the days of NOW should not be as happy, and it is just as certain that some of us are liable to forget the little things of today. Because of that, we are sending you this little reminder — NOT TO FORGET TO PAY— the enclosed statement. We hope you enjoy the smile in our letter and that we may have the pleasure of hearing from you promptly.
الصفحة 180 - WHOLE of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country; and at length found myself, as the shades of the evening drew on, within view of the melancholy House of Usher. I know not how it was — but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit. I say insufferable; for the feeling was unrelieved by any of...
الصفحة 26 - I've got to make you think of that spell as a part of Golden Glow Tea. So I sit at my desk trying to recall all the delightful associations I ever had with tea. I draw in my breath and bring back to my nostrils ghostly odors of the fragrance of bygone tea-parties. There 'sa certain cosy fire, a green tea-set, and the snow falling heavily outside; a cold tramp, that ended with red cheeks — and a steaming cup of tea. There steals the memory of a woman sitting in a tall chair like a duchess, behind...