Modern Business Writing: A Study of the Principles Underlying Effective Advertisements and Business LettersCentury Company, 1921 - 472 من الصفحات |
من داخل الكتاب
النتائج 1-5 من 86
الصفحة v
... means of making a direct and personal selling appeal by the outlay of a relatively small expendi- ture . The experience of an increasing number of concerns , and among them many small concerns that can not afford the outlay in cash ...
... means of making a direct and personal selling appeal by the outlay of a relatively small expendi- ture . The experience of an increasing number of concerns , and among them many small concerns that can not afford the outlay in cash ...
الصفحة vi
... means of supplementing , and not as a means of supplanting , the selling effort put forth in their advertisements in magazines , in news- papers , in periodicals , and on billboards . These concerns are employ- ing business letters to ...
... means of supplementing , and not as a means of supplanting , the selling effort put forth in their advertisements in magazines , in news- papers , in periodicals , and on billboards . These concerns are employ- ing business letters to ...
الصفحة ix
... means inclusive : The B. F. Goodrich Company The International Harvester Company The Monroe Calculating Machine Company The Hampshire Paper Company The Sherwin - Williams Company Fayette B. Plumb , Incorporated W. B. Raymond , of the ...
... means inclusive : The B. F. Goodrich Company The International Harvester Company The Monroe Calculating Machine Company The Hampshire Paper Company The Sherwin - Williams Company Fayette B. Plumb , Incorporated W. B. Raymond , of the ...
الصفحة 3
... various sections of the country from which orders come . ( IV ) Knowledge of human nature aids the writer in determining the most effective means of appeal . CHAPTER I THE PROSPECT " Every man is the center CHAPTER I.
... various sections of the country from which orders come . ( IV ) Knowledge of human nature aids the writer in determining the most effective means of appeal . CHAPTER I THE PROSPECT " Every man is the center CHAPTER I.
الصفحة 10
... means of color plates worked out in the actual Paints and Varnishes . By looking at the color plates you can get a good idea of how the exterior , and each room in your home , will look after it has been decorated . Understand us , we ...
... means of color plates worked out in the actual Paints and Varnishes . By looking at the color plates you can get a good idea of how the exterior , and each room in your home , will look after it has been decorated . Understand us , we ...
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
action adjustment letter Aeolian-Vocalion appeal to fear Aunt Jemima automobile awakened B. F. Goodrich beginning business letter cause the prospect central selling point cents Clincher collection letter Columbia Records Company concern correspondent cost courtesy customer's dealer Dear Sir definite Description and Explanation Dictaphone dictate direct effective elements emphasized employed endurance example experience expression fact farm tractor farmer favor firm following advertisement following letter give glad Goodyear idea inclosed Inducement inquiry instinct interest Ivory Soap machine manufacturer memory ment Monroe Monroe Calculating motor Multigraph needs once paragraph Persuasion pleasing feelings position possible principle Proof purchase racial memories reader Reason Why appeal result Roland Rohlfs sales letter salesman selling appeal shipment Short Circuit appeal step suggest Sun-Maid Super-Six superior tell things tion tire tone truck words write
مقاطع مشهورة
الصفحة 180 - During the whole of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country; and at length found myself, as the shades of the evening drew on, within view of the melancholy House of Usher.
الصفحة 180 - I looked upon the scene before me — upon the mere house, and the simple landscape features of the domain, upon the bleak walls, upon the vacant eye-like windows, upon a few rank sedges, and upon a few white trunks of decayed trees...
الصفحة 181 - I reined my horse to the precipitous brink of a black and lurid tarn that lay in unruffled lustre by the dwelling, and gazed down, but with a shudder even more thrilling than before, upon the remodelled and inverted images of the gray sedge, and the ghastly treestems, and the vacant and eye-like windows.
الصفحة 181 - There was an iciness, a sinking, a sickening of the heart, an unredeemed dreariness of thought which no goading of the imagination could torture into aught of the sublime.
الصفحة 79 - Man is born into this world accompanied by a rich psychical disposition which furnishes him ready-made all his motives for conduct, all his desires, economic or wasteful, moral or depraved, crass or aesthetic. He can show a demand for nothing that is not prompted by this galaxy of instincts.
الصفحة 180 - I know not how it was but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit. I say insufferable; for the feeling was unrelieved by any of that half-pleasurable, because poetic sentiment, with which the mind usually receives even the sternest natural images of the desolate or terrible. I looked upon the scene before me upon the mere house, and the simple landscape features...
الصفحة 27 - It may be something like a steel monkey-wrench. Then my mind feels the thunder of the mighty hammers, pulses with the roar of industry, and sees the "Niagaras of hot sparks" leaping from the burning steel.
الصفحة 431 - s no reason why the days of NOW should not be as happy, and it is just as certain that some of us are liable to forget the little things of today. Because of that, we are sending you this little reminder — NOT TO FORGET TO PAY— the enclosed statement. We hope you enjoy the smile in our letter and that we may have the pleasure of hearing from you promptly.
الصفحة 180 - WHOLE of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country; and at length found myself, as the shades of the evening drew on, within view of the melancholy House of Usher. I know not how it was — but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit. I say insufferable; for the feeling was unrelieved by any of...
الصفحة 26 - I've got to make you think of that spell as a part of Golden Glow Tea. So I sit at my desk trying to recall all the delightful associations I ever had with tea. I draw in my breath and bring back to my nostrils ghostly odors of the fragrance of bygone tea-parties. There 'sa certain cosy fire, a green tea-set, and the snow falling heavily outside; a cold tramp, that ended with red cheeks — and a steaming cup of tea. There steals the memory of a woman sitting in a tall chair like a duchess, behind...