H.J. Heinz: A BiographyMcFarland, 08/06/2009 - 291 من الصفحات Though Heinz Ketchup is one of the most recognized corporate symbols in the world, few people know anything at all about H. J. Heinz. Industrial giants Rockefeller, Carnegie, Westinghouse, and Mellon became household names, and Heinz slipped into obscurity. Yet during a time of great transfers of wealth brought about in part by these famous robber barons, Heinz was well known for his humane treatment of his employees, customers, and suppliers. At the same time Heinz built a commercial empire by his use of industrialized food processing before Henry Ford. This book includes 45 photographs many of which are being published for the first time. |
المحتوى
| 1 | |
| 5 | |
1 Bright Skies Dark Days | 9 |
2 Beginnings | 24 |
3 Starting Life | 46 |
4 A Momentous Year | 66 |
5 Years of Growth | 81 |
6 Europe and Expansion | 96 |
11 Industrial and Christian Sage | 189 |
12 Final Years | 200 |
13 A Marketing Genius | 206 |
14 A Pioneer in Process Management and Continuous Production | 219 |
15 A New Type of Capitalism | 233 |
16 Heinz the Man | 252 |
17 Legacy | 263 |
Chapter Notes | 269 |
7 Pittsburgh Industrialist | 110 |
8 The Fair More Expansion New Products | 121 |
9 H J Heinzs Golden Years | 140 |
10 The Panic of 1907 | 168 |
| 273 | |
| 277 | |
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
advertising Allegheny City American Andrew Carnegie automated baked beans barrels Benson Ford Benson Ford Research benzoate branch brand brick brickyard brother burgh capitalists catsup cents Church Clarence corporate cost courtesy Benson Ford cucumbers early employees Europe expand Exposition factory father food purity Ford Research Center Fredrick Frick garden George Westinghouse German grocers H. J. Heinz H. J. Heinz Company Heinz Company Heinz family Heinz History Center Heinz products Heinz started Heinz took Heinz wanted Helen Henry Clay Frick Henry Ford horseradish horses Howard Heinz immigrants industry ketchup labels machine major manufacturing McKinley mustard operation packaging Panic Pennsylvania percent pickles Pitts plant popular preserves problem product line profits railroad recipes Republican salesmen salting stations sauce sauerkraut Sebastian Mueller selling Sharpsburg sold soup steel strategy success Sunday School Association tion tomato traveled trip vegetable vinegar wagons women workers