Read's SalesmanshipLyons & Carnahan, 1915 - 296 من الصفحات |
المحتوى
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طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
ability Accuracy action Action FIGURE Advertising analyze argument attention audience benefit both parties bill brain buyer buyer's mind character CHART Class color competitor's course cultivate customer's Daniel Webster dealer debtor Demosthenes desire discounts Dun and Bradstreet emotions employe employer exer Exercise for Lesson fact favor feeling firm five senses give habit hear Horace Fletcher Hugo Munsterberg illustration imagination important impression improve influence instance interest John Wanamaker manufacture matter memory ment mental method never object observation person physical principle profit proposition psychology reason Reflex action require rule salesman secure Selective attention selling talk seventy-five words Sherlock Holmes sizes skilled smell statement student Student's Exercise success suggestion tact taste temperament thing sold thought tion touch typewriter understand voice Write
مقاطع مشهورة
الصفحة 165 - Habit is thus the enormous fly-wheel of society, its most precious conservative agent. It alone is what keeps us all within the bounds of ordinance, and saves the children of fortune from the envious uprisings of the poor.
الصفحة 168 - That is, be systematically ascetic or heroic in little unnecessary points, do every day or two something for no other reason than that you would rather not do it, so that when the hour of dire need draws nigh, it may find you not unnerved and untrained to stand the test. /Asceticism of this sort is like the insurance which a man pays on his house and goods. The tax does him no good at the time, and possibly may never bring him a return. But if the fire does come, his having paid it will be his salvation...
الصفحة 166 - The great thing, then, in all education, is to make our nervous system our ally instead of our enemy. It is to fund and capitalize our acquisitions, and live at ease upon the interest of the fund. For this we must make automatic and habitual, as early as possible, as many useful actions as we can, and guard against the growing into ways that are likely to be disadvantageous to us, as we should guard against the plague.
الصفحة 167 - No matter how full a reservoir of maxims one may possess, and no matter how good one's sentiments may be, if one have not taken advantage of every concrete opportunity to act, one's character may remain entirely unaffected for the better. With mere good intentions, hell is proverbially paved. And this is an obvious consequence of the principles we have laid down. A
الصفحة 165 - It dooms us all to fight out the battle of life upon the lines of our nurture or our early choice, and to make the best of a pursuit that disagrees, because there is no other for which we are fitted, and it is too late to begin again. It keeps different social strata from mixing.
الصفحة 179 - It will now appear clear that all improvement of the memory lies in the line of ELABORATING THE ASSOCIATES of each of the several things to be remembered. No amount of culture would seem capable of modifying a man's GENERAL retentiveness.
الصفحة 141 - I am often confronted by the necessity of standing by one of my empirical selves and relinquishing the rest. Not that I would not, if I could, be both handsome and fat and well dressed, and a great athlete, and make a million a year, be a wit, a bonvivant, a lady-killer, as well as a philosopher; a philanthropist, statesman, warrior, and African explorer, as well as a "tone-poet
الصفحة 214 - In its widest possible sense, a man's Self is the sum total of all that he can call his, not only his body and his psychic powers, but his clothes and his house, his wife and his children, his ancestors and his friends, his reputation and his works, his land and horses and yacht and bank account.
الصفحة 168 - Asceticism of this sort is like the insurance which a man pays on his house and goods. The tax does him no good at the time and possibly may never bring him a return. But if the fire does come his having paid it will be his salvation from ruin. So with the man who has daily inured himself to habits of concentrated attention, energetic volition, and self-denial in unnecessary things. He will stand like a tower when everything rocks around him and when his softer fellow-mortals are winnowed like chaff...
الصفحة 166 - On the whole, it is best he should not escape. It is well for the world that in most of us, by the age of thirty, the character has set like plaster, and will never soften again.