Driving Growth Through Innovation: How Leading Firms are Transforming Their FuturesBerrett-Koehler Publishers, 2002 - 242 من الصفحات For many companies, mastering "innovation" is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You'll enjoy the stories and gain valuable insights from Tucker's study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices. You'll learn how to: Cultivate a culture that makes innovation everybody's responsibility and unleashes bottled-up potential for change "Mine" the future and seize new opportunities to deliver superior solutions to customers Establish an "idea management" system so good ideas don't get lost--or show up in the hands of your competitors Fortify your firm's "idea factory" to increase the speed to market of new products, services, process improvements, and business models Lead an innovation initiative and build buy-in with senior management This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer. |
المحتوى
What It Takes to Drive Growth | 1 |
21st Century Innovation | 13 |
Leading Innovation | 37 |
Creating the Culture | 57 |
Empowering the Idea Management Process | 79 |
Mining the Future | 103 |
Fortifying the Idea Factory | 123 |
Producing Powerful Products | 143 |
Generating Growth Strategies | 163 |
Selling New Ideas | 175 |
Taking Action in Your Firm | 195 |
Acknowledgments | 203 |
Source Notes and Resources | 205 |
219 | |
237 | |
عبارات ومصطلحات مألوفة
2002 The Innovation approach to innovation bottom line breakthrough product build business model business units buy-in Category killers champions chapter Citibank Citigroup company's competitors consumer Corporation create creativity cross-functional cross-functional team customers DirecTV drive growth employees Fast Company firm's focus funding global Gong Show Growth Through Innovation Home Depot idea management system ideation implementation improvements incremental industry inno innovation initiative innovation process Innovation Resource innovation strategy Innovation Vanguard companies Innovation-adept firms interview Intrapreneuring Involve KB Home Kevlar launched leaders leadership look mavericks Maytag mover opportunities organization percent Post-it Notes potential problem prod Product Innovation product or service products and services profits prototype revenue reward Royal Dutch/Shell says senior management strategy innovation success sumers suppliers survey things tion tomers top-line unarticulated needs Vanguard companies vation Victor Menezes Webvan