Copy Technique in Advertising: Including a System of Copy Synthesis, a Classification of Copy Sources, and a Section on Copy ConstructionMcGraw-Hill book Company, Incorporated, 1930 - 297 من الصفحات |
المحتوى
WHAT IS COPY SYNTHESIS | 3 |
COPYS | 88 |
THE COPY MANS TOOLS | 98 |
حقوق النشر | |
18 من الأقسام الأخرى غير ظاهرة
عبارات ومصطلحات مألوفة
adjectives adver advertising writer Allen Upward appeal artist audience Benjamin de Casseres Bleak House campaign CHAPTER character Christopher Morley Classification color connotation consumer Consumer Impulses copy ideas copy writer deal dictionary discover effect emotional example fact factory feel H. M. Tomlinson happen heading headline human illustration imagination impression inspiration instance interest Ivory Soap Jobbers kind Lafcadio Hearn language literature living look manufacturer means mediums ment merely metaphor method mind novel obvious once Palmolive paragraph particular perhaps phrase picture piece of copy poet possible precise principle prospects questions quoted relation rhythm romanticism Seaboard National Bank seems selling sense sentence Shakespeare simple Socratic Socratic method sort SOURCES OF COPY speak story suggest sumer talking tell theme thing tion tising tone of voice trade words written