New Venture Creation: A Framework for Entrepreneurial Start-Ups

الغلاف الأمامي
Macmillan Education UK, 30‏/05‏/2014 - 384 من الصفحات
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This is a brand new book by one of our leading authors, Paul Burns. The book looks at everything a budding entrepreneur needs to consider in order to give him/herself the best chance of launching a successful new venture. It is a very practical text and progressively builds a roadmap - from generating an idea, or recognising an opportunity, through developing the business model, and raising finance - towards the creation of an effective business plan.

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نبذة عن المؤلف (2014)

Paul Burns is Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, and at Warwick University Business School, UK, where he set up their first Small Business Unit. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. Over his forty year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into the entrepreneurial practice.


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