New Venture Creation: A Framework for Entrepreneurial Start-upsBloomsbury Publishing, 13/02/2018 - 484 من الصفحات If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs. New to this Edition: - Thought-provoking video interviews with author Paul Burns examine key questions - Video and audio cases provide an insight into life as an entrepreneur - A fictional running case study offers insight on thematic concepts as applied to one example - A greater variety of case studies, ranging from well-known businesses to smaller, local initiatives - A new Workbook design, with space for students to write their answers and ideas - Closer alignment of the content to the innovative New Venture Creation Framework, resulting in a textbook that is clear and easy to follow - An interactive ebook version of the text available for purchase Accompanying online resources for this title can be found at bloomsburyonlineresources.com/new-venture-creation-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost. |
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الصفحة vi
... Factors influencing entrepreneurial character Summary and action points Workbook exercises xxxviii 1 2 4 7 9 10 12 12 15 20 31 31 Academic insights 1.1 Myths about entrepreneurs 1.2 Measuring your 1.4 entrepreneurial tendency 1.5 1.3 ...
... Factors influencing entrepreneurial character Summary and action points Workbook exercises xxxviii 1 2 4 7 9 10 12 12 15 20 31 31 Academic insights 1.1 Myths about entrepreneurs 1.2 Measuring your 1.4 entrepreneurial tendency 1.5 1.3 ...
الصفحة xi
... factors and strategic options 331 333 333 336 338 340 342 345 348 349. OPERATIONS PLAN 9 Legal foundations 264 Safeguarding your business idea 266 Intellectual property (IP) law 266 Legal forms of commercial business 272 274 Business ...
... factors and strategic options 331 333 333 336 338 340 342 345 348 349. OPERATIONS PLAN 9 Legal foundations 264 Safeguarding your business idea 266 Intellectual property (IP) law 266 Legal forms of commercial business 272 274 Business ...
الصفحة xx
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الصفحة xxv
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الصفحة xxxii
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able achieve activities advantage allows approach assets bank become benefits brand build business idea business model business plan called capital cash Chapter communication competitive competitors costs create critical customers decide decision effective entrepreneurs established example exercises existing face factors Figure firms fixed forecast funding give growth idea identify important increase industry innovation insight interest investment involves Jobs launch leadership looking manufacturing means million offering operating opportunity options organization particularly performance possible problem product or service product/service profit purchase Questions range relationships retail risk segments selling share shows skills social start start-up started strategy structure success things understand value proposition venture Visit