Modern Business Writing: A Study of the Principles Underlying Effective Advertisements and Business LettersCentury Company, 1921 - 472 من الصفحات |
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عبارات ومصطلحات مألوفة
action adjustment letter Aeolian-Vocalion aimed Apple Butter Aunt Jemima automobile awakened Beech-Nut beginning business letter buying decision cause the prospect central selling point cents Clincher Columbia Records Company concern correspondent cost dealer Dear Sir definite Description and Explanation developed Diamond Brand Dictaphone dictate effective elements emotional desire emphasized employed endurance example fact farm tractor farmer firm flavor following advertisement following letter give Goodyear idea inclosed Inducement inquiry instinct interest Ivory Soap machine manufacturer memory Monroe Monroe Calculating motor Multigraph needs once paragraph Persuasion pleasing feelings position principle Proof purchase racial memories reader Reason Why appeal reasoning mind result Roland Rohlfs salesman selling appeal selling argument shaving Short Circuit appeal step suggest Sun-Maid Super-Six superior tell things tion tire tone truck walnuts words write
مقاطع مشهورة
الصفحة 180 - DURING THE WHOLE of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country; and at length found myself, as the shades of the evening drew on, within view of the melancholy House of Usher.
الصفحة 181 - I reined my horse to the precipitous brink of a black and lurid tarn that lay in unruffled lustre by the dwelling, and gazed down, but with a shudder even more thrilling than before, upon the remodelled and inverted images of the gray sedge, and the ghastly treestems, and the vacant and eye-like windows.
الصفحة 180 - I looked upon the scene before me — upon the mere house, and the simple landscape features of the domain, upon the bleak walls, upon the vacant eye-like windows, upon a few rank sedges, and upon a few white trunks of decayed trees, with an utter depression of soul which I can compare to no earthly sensation more properly than to the after-dream of the reveller upon opium, the bitter lapse into everyday life, the hideous dropping off of the veil.
الصفحة 181 - There was an iciness, a sinking, a sickening of the heart, an unredeemed dreariness of thought which no goading of the imagination could torture into aught of the sublime.
الصفحة 26 - I've got to make you think of that spell as a part of Golden Glow Tea. So I sit at my desk trying to recall all the delightful associations I ever had with tea. I draw in my breath and bring back to my nostrils ghostly odors of the fragrance of bygone tea-parties. There 'sa certain cosy fire, a green tea-set, and the snow falling heavily outside; a cold tramp, that ended with red cheeks — and a steaming cup of tea. There steals the memory of a woman sitting in a tall chair like a duchess, behind...
الصفحة 271 - ... finale — all these elusive tonal beauties are caught and expressed in Columbia Records, from the faintest whisper to the vastest tidal wave of sound. Volume — TONE — feeling — the most delicate shading of a theme are perfectly preserved and supremely present in every Columbia Record — an exquisite toneperfection that does not vanish with use. You can test these exclusive qualities in a series of home recitals such as no concert audience is ever privileged to hear. Arrange your first...
الصفحة 180 - During the whole of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country, and at length found myself, as the shades of the evening drew on, within view of the melancholy House of Usher.
الصفحة 90 - My experience with the Alexander Hamilton Institute leaves me only with the regret that I did not make contact with it at an earlier time," says one man. For that regret there is no healing. The years when one might have acted, and did not: these are "the years that the locust hath eaten." "If I had read your course before getting mixed up in my mining proposition, it would have kept me out of trouble,
الصفحة 79 - Man is born into this world accompanied by a rich psychical disposition, which furnishes him readymade all his motives for conduct, all his desires economic or wasteful, moral and depraved, crass or aesthetic.
الصفحة 431 - Do you remember how, when you were young and your good folks sent you down town after something, they were very likely to tie a string about your thumb to make certain you would not forget? Those were the happy days, were they not? But — there's no reason why the days of NOW should not be as happy, and it is just as certain that some of us are liable to forget the little things of today. Because of that, we are sending you this little reminder — NOT TO FORGET TO PAY— the enclosed statement....