Solid coverage of 19 major customer acquisition strategies. "traction" means steady growth in acquisition of new customers for your company, and these experienced entrepreneurs take you through methodology for evaluating which ones are right for you.

My only major wish is that they'd covered Crowdfunding - e.g. Kickstarter, Indiegogo and the like. But except for that all the major bases are covered well with detailed learnings from a variety of entrepreneurs. ( )